It should not come as a surprise that I am a huge proponent of digital marketing across the board. Not only do we offer digital marketing outsourcing and agency services, but we have also built our own business using the same marketing channels.

It should not come as a surprise that I am a huge proponent of digital marketing across the board.

Because we strongly believe it’s the best way to promote a modern business.

Here are my own personal top seven reasons for being so vocal about using digital marketing to promote and grow your business.

You are either spending the time to build it up or paying someone else to do it for you.

Even if you look at the paid digital media, it is still far less expensive than the old school mass marketing / push marketing approach.

Of course, the onus is on you to then turn those ads into business.

Email marketing, SEO, Pay-per-click, digital media buys, sponsorships, the list goes on and on.

If you take the time to understand the buyer’s journey and building sales funnels, those models alone provide you with a great way to measure success.

This is the first time in the history of marketing that we have a chance to measure every single thing we do.

While you can still pay against any of those numbers, you don’t have to do so any more.

Because I get more impressions before the budget runs out.

Both of these areas can get you in front of new eyeballs without overtly paying to be there.

All-in-all, online or digital media have much…

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