Life is busy. It seems the more we work to get ahead, the further behind we can fall at times.

It seems the more we work to get ahead, the further behind we can fall at times.

After all, if you simply chase whatever has your attention, where will that get you?

What does that mean?

Social Media notifications keep sounding off to pull you onto Facebook, Twitter, or whatever platform you like most.

It pays to step back and consider the longer term, more strategic and important issues facing us on a daily basis.

It calls out some issues further out over the horizon that we will need to address sooner or later.

You’ll need to answer them for your own particular situation and website.

Any good SEO will tell you that website performance is a huge factor in getting ranked.

And Google won’t rank you as highly in the SERPs if your performance stinks.

And users are more impatient, meaning that you are truly leaving traffic off the table by ignoring performance.

I recommend the latter if you want to be sure you do it right and get professional assistance to fix anything they find.

Or maybe you quote statistics and sources that are now dated.

What other topics could you target to widen the net and capture more organic traffic?

If you aren’t benefiting immensely from your content, take a step back and think about what you could be doing better.

You can throw a ton of time at it and maybe get it right, saving time.

If you really want to benefit the most, allocate budget to…

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