The goal of search engine optimization (SEO) is not just to increase site traffic or improve your visibility in search engines. Those are the stepping-stones to improve real, revenue-driving conversions, as well as to encourage existing consumers to come back to your brand time and time again.

Those are the stepping-stones to improve real, revenue-driving conversions, as well as to encourage existing consumers to come back to your brand time and time again.

Do you know if SEO is helping your overall conversion rate?

The first step in understanding whether or not your SEO is increasing your conversion rate is to assess your current SEO.

Not all customers are here to buy.

Does your SEO need a check-up?

Does the site have an easy-to-use conversion process?

If you said no or are unsure about your answer to any of these questions, you might consider enlisting the help of an analytics team.

Google keeps track of your social media hits, who’s talking about you, and how long people are staying on your site – not just the number of visits your site receives.

The end-users you’ll want to convert are those brand new to your site.

Remember, optimizing your search engine results can only increase your conversion rates, so don’t hesitate.

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