As the head of Business Development for my company, Return On Now, I have the opportunity to interact with prospects and customers on a daily basis. Search Engine Optimization (SEO) is one of the primary services we offer.
As the head of Business Development for my company, Return On Now, I have the opportunity to interact with prospects and customers on a daily basis.
Most prospects come to us via referral, and as such, they already understand why they should be managing their online visibility proactively.
In many conversations, I have to educate the customer on the reasons and processes behind a good SEO program.
This post is for anyone who is selling, buying, or intending to manage their own SEO campaigns and programs.
Here are the ones we’ve seen repeatedly, and you almost surely have heard one or more of them.
This is possibly the easiest objection to respond to.
We all had to learn it through one means or another.
The best response I’ve found is to simply spell out the three main areas of SEO: Technical, On-Page, and Off-Page.
We will explain what is involved at a high level, but in these conversations, the benefits and expected results play a larger role.
Realistically, anyone who is managing or buying SEO services should take the time to at least understand the basics.
Basically, aside from the obvious benefits of getting “free” traffic from search engines, there’s risk to not doing it at all.
Do you have competitors?
This myth not only leaves you with…